About Business
Conveniently located in Santa Cruz, CA, Kraft's Body Shop has established a strong presence in the Car Repair market. They have specialized expertise in Auto body shop, making them a top-choice Car Repair specialist in Santa Cruz. Backed by 81 satisfied customers, they currently hold a prestigious 4.6/5 star status on our platform. They take pride in serving the diverse needs of Santa Cruz, CA residents, offering personalized Car Repair solutions that make a difference. Whether it's a routine check or a complex Car Repair task, Kraft's Body Shop is the go-to destination for quality and service in Santa Cruz, CA.
Google Reviews
Fernando Nell
★★★★★
9 months ago
I couldn’t be more satisfied with the service I received from Kraft’s Auto Body. From the start, Ruben was professional, responsive, and incredibly helpful. He kept me updated throughout the process and made sure everything went smoothly. The team at Kraft’s worked directly with my insurance company, which made the entire experience stress-free. Even more impressive, they perfectly matched the unique paint color on my car—no small feat! The repair was completed on schedule, and the results were flawless. If you’re looking for reliable, high-quality auto body work and exceptional customer service, I highly recommend Kraft’s Auto Body. Ask for Ruben—you’ll be in great hands!
Frank Damato
★★★★
☆
a month ago
Friendly professional service, repair done on time and per estimate, Kraft is my go-to body shop 👍
Jeff Broadbent
★★★★★
7 months ago
Ruben and the team at Kraft's Auto Body did an EXCELLENT job with the repair on my Tesla Model S. The communication was top-notch, keeping me informed of progress, and the finished product was perfect! Thank you.
Brad Canepa
★★★★★
6 months ago
Took my crunched Tesla Model Y in for repairs, and came out looking brand new. Ruben was a pleasure to work with and kept me well informed during the process.
Scott Gessler
★★★★★
a year ago
After getting rear-ended on Highway 17 in my 05 Subaru, I made the horrible mistake of taking it to Caliber Collision just down the street from Kraft. I gave Caliber FIVE opportunities to fix my car, and each time I was called to come pick it up, gaps between the bumper, trunk, and the surrounding panels/tail lights were completely inconsistent. Everything just looked warped. I eventually ended up meeting with the general manager, who essentially gaslit me for half an hour, trying to convince me that nothing looked off, and if it was, that's how it came from the dealership. I took the car home and ran a hose over it for all of 2 minutes only to have the trunk immediately leak/flood, indicating that everything was CLEARLY not fixed properly. AAA allowed me to take the car to Kraft Auto Body just down the street for a second opinion/to review the work Caliber did. Kraft discovered THOUSANDS of dollars in damage that Caliber had missed and refused to address, including frame damage, among other things. The same Caliber general manager showed up to a meeting at Kraft with me and an AAA rep to go over the findings and, embarrassingly, was now trying to convince everyone that the damage was from a previous accident. This was this car’s first and only accident. AAA acknowledged that the vehicle should have been totaled right out of the gate and that Caliber REALLY dropped the ball. Kraft was AMAZING and really did an incredibly thorough job getting to the bottom of everything. Communication was amazing; the team was incredibly friendly and knowledgeable. My only issue with Kraft is that I wasn’t able to walk through their shop with kryptonite in my pocket without the entire staff collapsing.
Hans Helmudt
★★★★★
a year ago
Wow, I don't know what else to say. My drivers side mirror was damaged and Kraft was recommended to me by my girlfriend. I called, they said they were very busy, only did estimates by appointment and their next availability wouldn’t be for a week. I was a little annoyed (but I now understand why they are so busy). I tried looking for a walk in estimate at other auto body shops but they were rude and also claimed to be busy. At least Kraft was courteous and respectful on the phone. I finally got my estimate at Kraft and it was more than I was hoping. $1350 for the drivers side mirror, no other damage, but I was told this is because the mirror has cameras that will need calibration. Ruben who did the estimate took a close look at the mirror to identify any pieces of the housing that could be reused to try to save me money. I decided to pay out of pocket to avoid getting a mark on my hisory and I was cringing at the cost but appreciated all Ruben did to try to keep the cost down. He ordered the mirror and it took about a week to arrive. We scheduled the repair for Friday and I was told it should only take half a day if I bring it in early. I showed up at 8:30 am just after they opened to drop off my car and they offered me a ride home. I opted to walk but it was very nice for them to offer. I had plans that evening and I was worried I’d not be able to keep them. They said half a day but we all know how that goes and I was worried it would take longer. I got home and did some chores and was just about to sit down to relax when Kraft called around 11 (2.5 hours after dropping it off!). Ruben said the car was ready and he was able to save me some money. The total was $918. Obviously I was very pleased to hear this and I asked them to pick me up. A Kraft Tacoma was out front in 5 minutes and the driver was very nice and conversational. Solid small talk back to the shop and when we pulled in he said “by the way, I detailed your car, it was a little dirty.” He was not wrong about that, my car was in dire need of a wash and I was planning on going to a car wash after the repair but now it was not necessary. He did a great job cleaning my car and even vacuumed the interior and conditioned the tire walls. I have never had a better auto body shop experience. I hope I don’t need Kraft too often but if I ever have need of auto body work again I wont hesitate to bring it back to Kraft.
Jon Mengel
★★★★★
a year ago
Could not give higher remarks for the service I received through this body shop. Was in a very minor accident. My insurance company asked me to pick a shop between here and two others. I chose this shop on a whim based on Google reviews. Right from the phone call to schedule my appointment, to working with their employee Brian, I was treated professionally and with respect. My appointment took MAYBE a total of 30 minutes. Brian took pictures of my vehicle per insurance protocol and then went inside to finish estimate. Afterwards, Brian came outside with a paint solvent and (at no charge) removed the paint from the other vehicle from my bumper, as well as another spot that was separate that I could not remove with a clay bar. Brian answered questions regarding some other body damage done to my vehicle from a separate incident. Brian was completely honest with me regardless of whether I decided to have the work done or not, and explained the whole process thoroughly. In the office, the staff seemed like one big family. It was great to see. Some businesses just get it right. I even witnessed another customer’s appreciation as he dropped off pastries for the staff as a token of his gratitude for how he was treated and the services he was rendered. Could not recommend Krafts Body Shop more.
Pat Burns
★★★★★
2 years ago
Kraft’s Body Shop did a fantastic job on repainting my HRV! I received excellent customer service. Ruben kept me updated and was a pleasure to work with. I received my HRV clean and sparkling inside and out. I would highly recommend Kraft’s Body Shop. I’m very happy with the paint job.
Tommy Dyson
★★★★★
2 years ago
My hood was damaged in a recent storm. Kraft got me in a week after my estimate and it only took 3 days to fix my car and get it back to me. I appreciate the fast service and the friendly staff.
Adriana Munoz
★★★★★
7 years ago
Very quick, efficient and professional full service auto body shop. I had a number of repairs needed and couldn't believe how quickly they got it all done. Rain or shine! I also liked how well they kept in communication with me about the status of my vehicle. Plus! They even picked me up from home when I needed a ride to go pick up my car.
Robert Sharma
★★★★★
6 years ago
I really can't say anything negative about Kraft's Body Shop. They are professional, friendly, walk you through the estimate, keep you updated on the progress and completion.They have competitive pricing and best of all do a superior job. Really satisfied! This is the second time in 10 years I have used them for a dented fender repair and would not hesitate to use them again.
Reed Welch
★★★★★
a year ago
Courteous, professional and efficient. Plus they did a good job and completed on time. Assisted in coordinating both insurance payments and a rental.
Jeanine Dermer
★★★★★
Edited 5 years ago
I've been taking my car to Kraft body shop for many years. This review is way overdue. I would not take my car anywhere else and highly recommend. I was recently in a very bad car accident I was very emotional stressed out and worried my car was going to get totaled. Ruben at Kraft helped me through the process he is very knowledgeable, kind and professional he really made a very stressful situation much easier to cope with. He also worked with my insurance so my car was not totaled and fixed to perfection. Thank you Ruben and Kraft ❤️
david scott
★★★★★
4 years ago
Best autobody repair shop in town! I commute daily and have had to take a couple cars there for repairs. The staff are friendly and have excellent customer service. They've always gone above and beyond to make sure my vehicle is restored to it's pre-collision condition. I recommend this shop to my all family and friends.
Drayah Martinez
★★★★★
3 years ago
Kraft was absolutely amazing customer service. Ruben was so willing to help me in my rough situation. You can tell they do what they do beautiful they want to HELP people. Not for the money.
Glenn Nelson
★★★
☆☆
6 years ago
From past experience I know they do good work. But their estimate for scratched quarter panel was $1300 more than another shop that also has a good reputation. So, you might want to look elsewhere.
David Scott
★★★★★
7 years ago
Great staff, very knowledgeable and friendly. Have taken my cars there on more than one occasion. They are locally owned and have always completed my repairs in a timely fashion and delivered my car back beyond expectation.
Wells Shoemaker
★★★★★
7 years ago
Kraft delivers. The estimate required an appointment, and accordingly right on time, professional, and really thorough. Details were explained without ambiguity, and communication came throughout the repair. The finished work came precisely on time, and it was spotless.
Abbie Garcia
★★★★★
8 years ago
Love Chris!!! He fixed my car perfectly & was so kind & professional. I never write reviews, but Chris is wonderful & deserves 5 stars for sure!
Georgia Jacques
★★★★★
4 years ago
Kraft's did an excellent job on my car and were very patient with a difficult insurance provider of person who rear ended me and had my back at all times. Thanks Chris and Dave for everything!!
