Rich's Automotive Sales & Service

Amy delrosario

★★★★★

7 years ago

Brought my daughter’s car in because the head gasket needed replacing. The mechanics were honest and upfront about the repair costs and got us the best pricing and it was all done in the time they said it would be. The total cost was actually lower than they quoted. I feel secure in the fact that my daughter is driving in a car that was fixed properly. Thank you to Rich and his staff for taking care of us!

F L

★★★★★

6 years ago

Knowledgeable, Honest, Fast, Friendly ... Highly recommend Rich’s Automotive for all your automobile needs. He has top notch technicians. Took my Subaru to his shop, they diagnosed the problem ... Subaru dealership missed it! His pricing and customer service is excellent. Will definitely do business with Rich’s in the future.

Stephen Welch

★★★★★

5 years ago

A great place to buy a car! No pressure, very fair pricing on both the car and our trade-in, and the car we bought was in fantastic condition. Jeff and Rich couldn't have been nicer to deal with. Would definitely buy there again!

laura stemko

★★★★★

a year ago

Dana and the mechanics are just the best! They take care of our 4 vehicles and give us outstanding service!! We trust them 💯 and would highly recommend Rich's!!!!

Becky Moulder

★★★★★

13 years ago

There's a reason Rich's Auto earned an A+ rating from the BBB. I purchased my car here 3 years ago and have had consistently great service when I've brought it back for maintenance. Jeff Bainbridge is the best salesman I've ever met. I got a great car at a great price (well below Blue Book), without the hassle and haggling of other dealerships. Rich's doesn't advertise with annoying TV or radio commercials, passing the savings onto its customers. The service techs are knowledgeable and honest. I highly recommend Rich's Auto for buying and servicing a car.

Bill Roe

★★★★★

7 years ago

I would recommend Rich's Automotive to everyone. The workers are friendly and very knowledgeable. Rich has worked on my 47' Ford (hot rod) pickup for many years and the suggestions, work is always right on and fairly priced. They handle all types and years of vehicles in need of service. Check for yourself and you won't be disappointed!!!

Iva Vanessa Harvell

★★★★★

a year ago

The staff and owner were very friendly and professional. My experience with them in 2022 and then again in 2025 was great. I feel they are fair people. I was glad to do business with them.

ashlee Lutz

★★★★★

11 years ago

I purchased two cars from the Reading Rich's now and will continue recommending them to everyone I know. I bought by first car in 2007 and another one just this week and have never had a problem. I am kinda of fussy with my cars, I call for every little thing that goes wrong. They are so easy going and helpful with everything I have ever asked. They are up front with you and do not try to get you for every dollar you own like other car dealers. When fixing my car they only fix what is wrong, which is what I like. I completely trust them with any of my vehicles and know that when they are finished the car will be right, which they have proven time and time again. Rich and Jeff are amazing at what they do and Dana who is in charge of the mechanical part is so patient and knowledgeable. I just love Rich's!!!!

Christopher Harper

★★★★★

2 years ago

Our company is based in the panhandle of Florida, so there was a lot of hesitation doing Business with a company we’ve not had dealings with and making a purchase sight unseen. However, after speaking with the owner numerous times, and looking at past reviews online, it was very clear that he was a very educated and a very honest individual. We bought the vehicle site unseen, and even flew one of our guys up there to drive it down not even putting eyes on it until well after the transaction has been done. Upon receiving the truck, it was exactly as promised. These guys are top notch, best in class, and I would highly recommend doing business with them.

Oses Elimimian

★★★★★

2 years ago

This is the best experience I have had in Van sales. Jeff is a great salesman. Very Patient. They even bent backwards to accommodate my needs. I hope to buy Vans from them again and again. I drove the Van all the way to Maryland and the Van is super. They put 4 brand new tires on it and filled the tank up for me before I drove it out of their lot. The Customer service here is super.

Lori McDaniel

★★★★★

2 years ago

We found a wheelchair van online at Rich’s Automotive in Reading, PA for my 2 disabled sisters who my husband and I take care of and needed a van that can transport 2 wheelchairs. We contacted Rich’s and scheduled a time to see the van, they were pleasant and informative. We drove 2 hours and the van was as described on the website and over the phone. After a test drive we purchased the van that day. The salesperson and owner were great and I would highly recommend this business. I felt they were honest and forthcoming. We have had the wheelchair van for over a week now and it has changed our lives. Thank you to Rich’s for providing this service and your kindness throughout the purchasing process.

Luis Laboy

★★★★★

3 years ago

Excellent service! Jeff made our purchasing experience unique. We travel all the way from Florida to purchase our RAM Promaster 2500 due to his outstanding service. He was always in contact and help minimize all our concerns A++++

Ryan S

★★★★★

a year ago

The Rich's repair team, and Dana have impressed me with their honestly, workmanship, and convenience. I struggled for years to find a good mechanic after mine retired, jumping around to different shops, and was recommended to Rich's by a friend. After a couple of years of routine service with Rich's I am very happy with their results, and advice. They also send someone out to pick up your car for service --which is awesome. While I can't speak to buying a car here, I do recommend you give them a try for repairs if you are in the Greater Reading area!

Francis Adenuga

★★★★★

8 months ago

I met with Jeff, he handled sales and business with me, he is very nice, prompt, patient and very reliable. He treated me nicely and answered all my concerns. Rich’s Automotive is a reliable used and new car dealership. You will not regret buying with them. I have no regrets too.

Rhoda Ward

★★★★★

8 years ago

I recently purchased a 2016 Honda Pilot from Rich. Let me tell you about how this came about… I contacted Rich and told him I was interested in replacing my current Honda (2011). He spent so much time with me to understand my requirements…. He asked about how I would be using the vehicle, about the space requirements I needed,, the carting around of kids paraphanelia (bikes, balls, uniforms - etc). I also told him I loved my Honda but it was just getting too small to hold our family as well as all the “stuff” necessary, and that I really wanted something that would be more comfortable on long family trips. A few weeks later - Rich called me with news that he found my car! It had all of the bells and whistles I wanted and a few which were (good) surprises! It was a color I loved and the interior was perfect. I just was so impressed with how Rich found such an exact match for me, and that it was a super, super clean car - it actually only had about 10,000 miles on it. I am just so excited with my new car. It drives like a dream and in fact gets about the same gas mileage I was getting with my old Honda. I would not hesitate to ask Rich to help me find a great car in the future! He took the time to understand what I needed and then went to work. Great customer service and beyond my expectations. Thanks Rich!

Lucy Concordia

★★★★★

9 months ago

We needed an accessible car ASAP. Googled our area & found Rich’s. It was a Sunday but we went to look around anyway. Saw one that looked like a prospect so we went back on Monday. Met Rich & Jeff & told them our situation. They gave us an in-site to accessible cars we had never thought about. We were ready to buy but said we needed some time to digest all the info they had given us. No problem stop back or call anytime was their suggestion. A day or so later we got a call from Jeff telling us they had a late model Honda coming in that might suit our needs. It did, made a deal & a few days later we took it home. It was a fully automated side loader with all the bells & whistles. Then I had second thoughts wondering if I should have given the rear loader more thought. So I called Jeff & expressed my dilemma. He said, no problem, come back & we’ll see what we can do to ease your mind. I went back & went through the whole process with the rear loader. Took it out for a drive after loading the scooter in it. Jeff talked to Rich & they were willing to rework the deal if I would have preferred to change. That’s customer service to be proud of. Rich, Jeff & all the folks at Rich’s are aces in our opinion. Our experience was as good as you could hope for. Do not pass up the opportunity to talk with these folks if you need, not just an accessible car, but any car or truck. You won’t be disappointed!!! (we kept the Honda)

Kyle Hansen

★★★★★

6 months ago

Truly an amazing car buying experience. From start to finish this is a business that truly cares about their customers. I recently purchased a Ford Ranger from Rich and his team. Rich went above and beyond to accommodate me during my car buying experience. He is genuine, trust worthy, and full of class. The world needs more people to run a business like Rich. If you read this review, you made it to the right place. These guys will take care of you. Do not hesitate to patronize this business, you won’t be disappointed. 100/10 experience, nothing but the best of intentions for their customers. Thank you Rich for my dream truck!