BMW of Myrtle Beach Service

Alex Litvinov

★★★★★

3 months ago

⭐ 5-Star Review ⭐ “Phenomenal Customer Service — Thank You, Michael Maely & Chuck Schulze!” I want to express my sincere appreciation to Michael Maely and Manager Chuck Schulze for delivering a truly phenomenal customer experience during my recent BMW X5 purchase. Michael is incredibly knowledgeable, professional, and attentive. He took the time to walk me through every detail, answered all my questions, and made the entire process smooth and enjoyable. His expertise in BMW vehicles is impressive, and his friendly approach made me feel confident and well taken care of. A special thank you as well to Chuck Schulze, whose leadership and support were clearly reflected in the level of service I received. Chuck ensured that everything went perfectly and that I felt valued as a customer from start to finish. The customer service from both Michael and Chuck was nothing short of phenomenal. They set the standard for what a luxury car-buying experience should be. I absolutely love my new BMW X5, and I’m grateful to both Michael and Chuck for making it happen. Highly recommend this team to anyone in the Myrtle Beach area! Alex Balaban

Wolfgang Gruener

★★★☆☆

Edited 2 months ago

[My edit as the reply to the dealer reply (initial review below): [Damon, I appreciate the reply, but it perfectly illustrates the issue I raised in my review. The 3-star rating isn't about not getting the deal I wanted - it's about a communication style that feels condescending rather than collaborative. Your response here demonstrates exactly what I'm describing: instead of acknowledging customer feedback, you're explaining market conditions to me, telling me what I should accept, and framing my concerns as simply wanting a discount I don't deserve. This patronizing approach - being lectured to rather than listened to - made us feel undervalued throughout our interactions and nearly caused us to walk away during the X3 negotiation. The factual inaccuracies in your reply reinforce this point. The M2 isn't hard to come by - there are over 300 new ones available nationally right now. Every other dealer is discounting them: 25 used examples under 5,000 miles are priced $13K below yours, and dealerships within 250 mile range are offering up to $9,000 off new cars. Please don't assume which car I want or don't want - I would have gladly bought yours for the convenience of being local. The X3 deal was mutually beneficial. Please don't present it as a favor you did for us. You mad eit perfectly clear that you do nbot sell at a loss and I'm sure you did not lose money on a 63K (sticker) X3. Other dealerships simply communicate differently - they listen to customers and make them feel valued. Had it only been your communication approach, this would be a 1-star review. Because we genuinely like our sales person, it's 3 stars.] --------- Ininitial Review --------- I've been a BMW owner for over two decades, with more than half a dozen vehicles from the marque during that time. We've purchased two vehicles from this dealership and were actively considering a third. Our sales representative has consistently delivered excellent service across both transactions. The issue lies squarely with sales management. During our second vehicle purchase, the sales manager acknowledged receiving my email but never actually responded. Following that purchase, there has been zero follow-up, no thank you for the business, no customary communication that we've received from every other BMW dealership we've worked with. This is basic customer care, not an exceptional request. Currently, we're interested in an M car that's been on their lot for over a month. Identical models are being offered at substantial discounts at BMW dealerships across the country. We've contacted the sales manager several times about this vehicle, but it feels as though we're a nuisance rather than a serious buyer with a demonstrated track record. Despite our purchase history and confirmed interest, there's no willingness to compete on pricing or even engage in meaningful dialogue. It feels like being seated at a forgotten table in a restaurant. Except we're repeat customers expressing clear intent to make a third significant purchase. This isn't about the brand. BMW is from my hometown, and I understand what the marque represents. This is about dealership management exhibiting an attitude of superiority that's inconsistent with how a premium brand should treat established customers. Whether this location sells sufficient volume to be indifferent to individual sales, or whether this reflects a broader management philosophy, the result is the same: it makes doing business here unattractive for me. We'll service our cars here, but buying is a different story We'll be completing our purchase at the Columbia dealership instead. After two vehicles bought here, I expected better from a sales management team that should recognize and value customer loyalty.

Gary Williams

★★★★★

a month ago

I did a dumb thing and used an old license plate to clear ice from my windshield and scratched it up. Went to BMW of Myrtle Beach’s service department for some guidance because all glass places said replacement was the only option. I talked to the service manager Simone Ramos and she pointed me in the right direction. Her vendor worked magic and was able to effectively clear all scuff marks without damaging or having to replace the windshield, saving me approximately $2800. Simone and her team treat customers more like friends of the family than just customers by looking out for us regardless of the circumstances. They make the BMW experience feel like an exclusive club well worth the membership. I have never had this type of support from a service department in all my driving years.