Gordie Boucher Ford of Kenosha

MAUS

★☆☆☆☆

Edited 11 months ago

ETA-I was able to get in touch with Boucher Corporate and Henry was extremely helpful! Excellent customer service. He was the only one who listened and helped us! Do NOT go to this dealership for any kind of service. This business and this process was a disaster from start to finish. We bought our truck brand new, end of April 2024. It was built to the specifications we wanted. We started having issues with the sunroof making noise on the right side where it slides in and out of the guide. Took it to Boucher which is where we purchased the truck. They told us they could not just replace the part they had to replace the whole sun roof and it was a “big job” and would call us when the part came in. Scheduled an appt and dropped off the truck on Monday December 9th. Initially they told us we should have it back in three days. We received it back on the evening of 12/17. When we got to the dealer to pick it up we were handed out keys and told it’s out back if you can’t find it, hit your alarm button. Now keep in mind we have brought our vehicle there for oil changes as well as to have a few items diagnosed and any other time we had received a video link showing us what was done and if there was an issue, and our truck was pulled up near the service bay/entrance. This was not done for this service. Since it was evening when we picked up the vehicle, we inspected in the am and as you can see from the photos, the interior ceiling and sides have greasy fingerprints from back to front. Nothing was properly installed back to the way it was when we dropped off our vehicle. You can see pieces have not been tucked back in there are gaps, there is foam sticking out in multiple places, and there is a piece on the drivers side that doesn’t even seem to be installed back the right way. There are scratches all over the glove compartment, the top right side of the passenger door on the black piece, on the door itself, and on the dashboard as well. We went back and forth with them for a month to get them to touch things up, and you can still see some grease around the top of the sunroof and scratches on the glove compartment and then a month later because they can’t “touch up” the textured dash they are stating they couldn’t have made the scratches on and across the dash even though I provided immediate pictures. We received no apology from them whatsoever. Their service manager Balal refused to return phone calls from my husband or from myself so we had to go to the general manager and he ended up stopping all communication after this email on 01/17. I had sent three emails after that with 0 response. I opened a case with ford corporate and even they indicated that Boucher has access to a program called the Empowerment Fund where they could have fixed this issue. They missed out on another sale as well. Go to kenosha car max they treated us wonderfully!! Final email from the general manager with zero communication after- Good Afternoon Melissa, I have been in & out of the office this week and I do appreciate your patience, I wanted to follow up on the discussion of the dashboard. I recently spoke with Belal and understand how frustrating this must be for you.The dash is textured, which makes it challenging for us to repair the scratch. I genuinely empathize with your concern, and I understand how disappointing it is. GIven the situation and that we don’t have the documentation to determine whether this damage occurred prior or during our technicians' service continues to make it difficult. After discussing this with my team, we believe that the scratch is unlikely to have happened during the sunroof repair. Nevertheless, I truly want to make things right for you. While replacing the dash isn’t an option we can consider, I am currently reaching out to Ford to see if they might be able to assist us with a possible replacement. I hope to have some answers for you early next week. Thank you for your understanding and patience as we work to resolve this issue. Please feel free to reach out if you have any further questions or concerns.

Joy

★★★★★

2 months ago

Had THE WORKS package for my car on 12/31 which included an oil change. They even picked up my car. Everything was taken care of. I had a question afterwards and my service advisor Brianna quickly addressed it and made sure I was comfortable with all aspects of my service. She was great and I highly recommend Brianna and Gordie Boucher. I switched from another dealer to Boucher and have never regretted it. Thank you everyone!

Nathan Alles

★★★★★

a month ago

Updating my previous review which was negative. This dealership moved to a new location and with that seems to have a new approach to business. They’ve made things right with service and my car purchasing process has gone good so far. I’d recommend Ford Boucher for service and purchase to my friends and family.

Burr Koepsel

★★★★★

a month ago

The “Works” service is very competitively priced. The service people were very pleasant and helpful. The waiting area is very comfortable with a nice selection of coffee and sodas. They even found a tire in one of my tires and made the repair while we were there.

Jen Van Dyke

★★★★★

4 months ago

Everyone is so friendly in the service department. I can’t say enough about how I have been treated since recently moving to Kenosha and having to find somewhere new for my car. I had a slow leak after running something over and they told me to bring it in despite it being just about closing time. They put my spare on, and then got me in quickly to repair my tire. Also the valet service for picking up and bringing my car back is a bonus!

David W Bates

★☆☆☆☆

2 weeks ago

Worst Dealership Experience of My Life – Safety Means Nothing Here I am writing this review as a warning to anyone considering doing business with Gordie Boucher Ford of Kenosha. In my experience, this dealership was willing to prioritize a sale over the safety of my wife and my family, and that is completely unacceptable. I went to this dealership to purchase a new Ford Bronco Raptor and made it all the way through the sales process to the financing stage. The only reason I didn’t leave with the vehicle that day was because the finance department refused to lower my interest rate from 6.3% to 5%. Ironically, that decision likely saved my wife’s life. Shortly afterward, I became aware of a Ford-issued safety recall and stop-sale notice that had already been sent to all Ford dealerships. According to that notice, certain 2021–2026 Ford Bronco vehicles were under a NEW VEHICLE DEMONSTRATION / DELIVERY HOLD due to a safety defect involving the infotainment system shutting down and disabling the rearview camera—a serious safety risk that increases the likelihood of a crash. Despite this, Gordie Boucher Ford of Kenosha was prepared to sell me this vehicle anyway. Let that sink in. They allegedly knew—or absolutely should have known—that Ford had instructed dealers not to sell or demonstrate these vehicles until the issue was resolved. Yet the sale continued as if nothing was wrong. At no point was I warned about a stop-sale, a recall, or a safety risk that could directly impact my family. What makes this even more disturbing is that this appears to come from the top down. In my opinion, General Manager Sal was willing to put profit over safety, and that is not someone I trust to run an ethical dealership. This dealership promotes itself as customer-focused, safety-conscious, and community-driven. Based on my experience, that image feels completely hollow. A dealership that is willing to move forward with the sale of a vehicle that is allegedly under a manufacturer-issued safety hold is not one that deserves your trust—or your business. If you value honesty, transparency, and the safety of your loved ones, avoid Gordie Boucher Ford of Kenosha at all costs. No discount, no vehicle, and no deal is worth risking a life. I am beyond disappointed, angry, and shaken by this experience—and I would never return.

Bradley Galloway

★★★★★

a month ago

I worked with Joe to quote a new Transit van. While I did not end up deciding to buy, his service was purely professional and limited to providing what I was looking for. No excessive sales tactics. Greatly appreciated.

Filip Matic

★★★★★

a month ago

Had a great experience buying my Transit through Gordie Boucher Ford of Kenosha. AJ, Rebecca, and Mario were always ready to take care of any issues i had going on. Given i did a custom new build, there were questions along the way, but everything was always taken care of. Not to mention the speed it was taken in at. Would, and have recommended them to anyone!

June Bajorek

★★★★★

a month ago

Great service and friendly associates. You can see on video everything that was done to your vehicle. Prices are very reasonable for services. They also have a beautiful break room so you can have coffee and snacks while you wait. I highly recommend for any auto service.

Mike V

★☆☆☆☆

2 months ago

I regret buying my truck from Gordie Boucher Ford of Kenosha. I purchased a 2025 Ford F-150 Platinum with 2,700 miles, and unfortunately my experience after the sale has been very disappointing. After purchasing the truck, I discovered that one of the options listed on the WINDOW STICKER was not actually installed on the Truck. I contacted the dealer and requested that the missing option be installed, since the price I agreed to was based on the truck having all of the options listed on the window sticker. My request was denied unless I paid for the option again. The dealer already had the part, and the installation would have taken roughly 1–2 hours of labor. This likely would have cost the dealer around $200–$300, yet they still refused to honor what was listed on the window sticker even after I spent over $70,000 at their dealership. The only reason I chose this truck over another brand new one was because of the additional options listed on the window sticker. If an option is missing, that must be disclosed before the transaction so i can make an informed decision and the price can reflect the actual options available on the truck. After numerous emails and messages, it became clear that the dealer would not honor or install the missing option. The back and forth was simply a waste of time. Additionally, after the purchase I noticed a large scratch on the side of the truck and an issue where the driver’s door window does not go up unless you pull it up by hand. I did not bring these issues to the dealer, as I missed them at the time of purchase and did not expect such problems on a 2025 truck with such low mileage. My only request was to have the missing window-sticker option honored, and even that was declined. Overall, I am very disappointed with how this dealership handled a simple and reasonable issue. It feels like once the transaction was completed, you are no longer valued as a customer.

Rick Lein

★★★★★

a month ago

Terryn was from start to finish a professional. Never felt pressured, explained everything in depth, very personable, and that is definitely what made me comfortable to buy my vehicle! Financing was smooth and walked me through every detail! Will definitely recommend everyone buying a vehicle to him and the dealership! Thanks Terryn! Definitely regained my faith in a fair and honest dealership !

Joshua Berryhill

★★★★★

7 months ago

First off Ray my sales person was phenomenal and went above and beyond. He also was quick to either call back or text me when I had any questions. Justin the person who did my finance was also exceptional in explaining and going over the whole sale process and final. Paperwork. This is one of the most organized and upfront dealerships I ever dealt with... A+++ Thanks Ray and Justin for making the 2024 Ford Maverick XLT purchase go smooth, upfront and honest!!!

Lisa Esposito

★★★★★

5 months ago

What an awesome business! Everyone was super friendly and helpful at the dealership! Wade was so wonderful through whole process, he even went over things in the new vehicle before i drove it off lot. Sal was great through the whole financing process answering all my questions and making process painless. This was my first Ford vehicle,and will not be last!

Art D

★★★★★

7 months ago

Purchased a vehicle in August and had a great sales experience with Scott V. Clear communications and fair negotiation throughout the process. Finance was also very clear and quick! The building is new and big/clean with a clear focus on customers.

Sherry Ottman

★★★★★

4 months ago

Ross was very patient and understanding in helping me navigate finding a new truck .He answered all my concerns and made my situation less stressful. Justin did a great job explaining the financial end. Carol and Patrick delivered my truck and put my plates on for me. And to the ladies the treats are so yummy 😋. Thank you all very much

John Dubrava

★★★★★

a month ago

My wife and I were in the market for a vehicle and decided that a new Ford Bronco would be the perfect fit. We took a ride over to Boucher Ford to see what they had on the lot. There we were met by our salesman, Connor Bates, and the Sales Manager, Drake Bowers. After test driving nearly every Bronco they had in stock over the course of 4 visits we ultimately chose a Bronco Big Bend which we absolutely love. Connor was patient and very easy going. We never felt rushed or pressured to make a decision. Drake, being a Bronco guy himself, was particularly helpful. He answered our questions from direct experience having owned every edition of the vehicle through the current model. Drake's expertise and professionalism were key to us choosing to do business with Boucher. If you're in the market for a vehicle you'd be hard pressed to find a better group of folks to work with than the team at Boucher.

Samantha Smith-Hyland

★★★★★

a month ago

We were in last Saturday to purchase a new ‘26 explorer! I had been talking with different dealers in Northern IL and Southern WI all week. Nathan at Gordie Boucher was amazing! He was responsive, kind, and didn’t try to waste my time. He made the whole car buying and trade on experience honestly, painless! My husband and I will definitely be back for any future Ford purchases! Shoutout to Drake as well! Everyone we worked with was wonderful!!