About Business
Residents of North Franklin, CT, Norwich have long trusted Holmgren Subaru for their expert Car Repair needs. Whether you need assistance with Auto repair shop, Auto parts store, Subaru dealer or general Car Repair support, they are well-equipped to help. They are well-regarded for their quality of work, maintaining a 4.6/5 rating with 1040 reviews. Throughout Norwich, and particularly in North Franklin, CT, Holmgren Subaru is recognized for upholding the highest standards of the Car Repair industry. Don't hesitate to contact Holmgren Subaru for any Car Repair inquiries or to schedule a visit to their North Franklin, CT facility.
Google Reviews
Ashley O'Brien

★★★★★
2 months ago
We just purchased our Honda Pilot & have nothing but great things to say about Krista and the team at Holmgren. Buying a vehicle should be exciting and they made this the best experience yet. It took us a month to make the final decision but there was no push to make the purchase. Thankful for this experience and the beautiful new ride!
Alan Bergren

★★★★★
11 months ago
Great dealership to buy a new car. Everyone there is professional, helpful and welcoming. It was the best experience I ever had making a major purchase. Thomas and his associates make you feel confident that you went to the best dealership to buy a new or pre-owned vehicle. The dealership is modern, clean and comfortable. They also sell the best cars on the road in my opinion. I recommend them to anyone looking to purchase a quality automobile.
Lenaa Marie

★★★★★
5 months ago
Jonathan, Jason and Brian were all amazing in making my experience easy and fun! So excited to drive my brand new 2025 subaru outback! She’s beautiful! Go see them if you want to be taken good care of!
Daniel Witts

★★★★★
a month ago
We had a fantastic experience at Holmgren Subaru, especially working with our salesman Jonathon. He was knowledgeable, professional, and made the entire process of purchasing our new 2026 Subaru Outback smooth and stress-free. Jonathon took the time to answer all of our questions and made sure we felt confident every step of the way. We couldn’t be happier with our new Outback and highly recommend Holmgren Subaru and Jonathon to anyone looking for a great car-buying experience.
Donna T

★★★★★
11 months ago
I'll begin by saying what a great experience. All the staff was absolutely wonderful, from Jesus to Ben, to Brian. I did buy a Subaru Crosstrek Premium and absolutely love it. It will take us a little bit to get used to the technology...probably cause I'm almost 70, and just need to practice, but you can go back anytime and meet with Ben. He is very patient and kind. And Brian will answer any questions you have and go over the paperwork with ease, and is very patient. All in all, it was an awesome experience and I would tell anyone looking for a new car to make Holmgren Subaru your 1st stop and ask for Jesus Hernandez! Can't wait to go on our 1st road trip! Thank you all very much. Have a happy Easter!!! Donna and Al
David MacLelland

★★★★★
10 months ago
We had not bought a new car in 25 years so we didn't want to be pressured into buying a car that wasn't a good fit for us. We did our research online and narrowed our search to two models at two different makes. We started at Holmgren Subaru. After test drives of the other makes we returned to Holmgren. Our sales associate, Jesus Hernandez, was knowledgeable and patiently answered all of our questions over four test drives of three Subaru models. We also test drove other models and trim lines at other Subaru dealerships but returned to Holmgren because we truly a appreciated Holmgren Subaru's patience and no pressure sales experience. Although they had an excellent selection of vehicles, ultimately Jason, the sales manager, ordered us the model, trim, and color optioned exactly as we wanted. The Holmgren sales team commutated quickly through phone, text, and email. They were also completely transparent about pricing, options, and add-ons. I am confident we got the right vehicle at a fair price. Thank you Holmgren Subaru!!


Summer W

★
☆☆☆☆
4 months ago
Brought my car in for an oil change was told my coolant had been topped off. When I questioned the tech about it he stated that "my coolant did not seem too low". I checked my coolant tank once I got home and my tank was near empty!!! My coolant was never topped and assuming never has been at all my routine visits which is why my tank was so low......
Jayson DelVichio

★★★★★
a month ago
Big shout-out to Krista P for being a knowledgeable, friendly, and all over awesome individual. My car buying experience was smooth, and she was able to answer every question I had. I'm very satisfied with the service and grateful for all the help. Highly recommend not only this dealership team but Krista herself!
Ashley Millette

★★★★★
a month ago
Thomas was super friendly and helpful. My husband and I had a very pleasant experience when we purchased our Forester on the Day of Love ❤️😀 Thank you Thomas I absolutely love how it drives, forever Subaru now. I highly recommend Holmgren Subaru!
Drewpy Dude

★
☆☆☆☆
Edited 3 months ago
Brought my old Subaru in for an evaluation. Requested a list of work to get done. They chose to do what they wanted and told me it was all completed. Told me it was road tested and everything was good. Picking it up I could tell something was wrong, stearing is pulling right, wheels are not balanced and are shimmying all over and the car stalled every time you come to a stop. Talked to the service manager and his response was to bring the car back in and they'll be happy to charge me more for the work that was never done. He was chewing something through the whole conversation and never once apologized, acted like it was all my fault. Very condescending. I've bought 3 cars here. I've had all my cars serviced here for years. Never going back. Worst experience ever. Just got my cat back from another shop. They informed me that the dealer never should have let me drive it away as the tires were so badly dry rotted that they were basically crumbling to pieces and there were 3 missing lug nuts. I had a pile of 20 extra lug nuts in the car, but they couldn't be bothered to install the missing ones. The radiator hoses were also dry rotted and leaking. The knock sensor, the throttle position sensor, and the neutral safety switch were all not functioning. Holgrem never changed the oil like I asked. I told them the car was sitting for a few years and I wanted help evaluating it. I got a long list of green checks on the evaluation check off list they use. Told me the tires were perfect. I doubt they even looked at them. This used to be a reliable place to take our cars, now I'm afraid to let them touch anything we own especially after talking to the service manager, what a piece of work. Totally dismissive, like he was enjoying not taking credit for the crap service. His answer was I should drive it back in and they'd be happy to keep working on it, but the crap service was my own fault, it's an old car, I should have expected it. My mother was in the process of buying a new Outback. After my treatment there she walked away from the deal. She's afraid of having to get her car serviced there now.
kayla Lund

★★★★★
a month ago
Jonathan at Holmgren Subaru was great to work with. From looking at cars outside in the cold to going over numbers inside, he was patient, helpful, and never pushy. He genuinely wanted to help us find the right car for our family. When we came back the next day with our kiddo , the whole team was amazing remembering our names and making the experience fun and easy for our child. Highly recommend Holmgren Subaru in North Franklin !
Victor Marrero

★★★★★
3 weeks ago
I recently purchased a Subaru Crosstrek and had the pleasure of working with Krista. I cannot thank her enough for her professionalism throughout the entire process. Not only did she negotiate an excellent price on the vehicle, but she also secured a loan rate that beat my own bank's offer. Krista was transparent, communicative, and truly an advocate for my best interests. I highly recommend asking for her if you’re looking for a seamless experience and a great deal!
Keith Hoopes

★★★★★
2 months ago
Purchased a 2025 Subaru Outback at years end. Jesus and Jason worked hard and were able to find me the car i wanted, and provided me a fair value for my trade. The Holgrem team was very pleasant to work with. Happy with my experience. If you’re looking for a Subaru, go see Jesus at Holgrem Subaru.
Laurel Morganson

★★★★★
2 months ago
From start to finish there was never any pressure. Jonathan was amazing! Very friendly and attentive to my wants and needs. Everyone I interacted with was extremely professional. Ben the tech guy was so informative and patient. Finance was very thorough and explained everything to me. Jonathan showed me around and introduced me to service. By far the best experience I have ever had a car dealership!!! THANK YOU to each and every one of you!!
Walt Fitton

★★★★★
4 months ago
It was the best experience I’ve ever had at a car dealership They made me feel like I was at home and with family everyone mainly the sales person Tom, but everyone went out of their way to be more than friendly and helpful. I highly recommend Holmgren Subaru! And what’s most important to me is it’s a very safe car and my wife just loves it!
Sophie Webb

★★★★★
3 weeks ago
I had gone to another dealership previously which perhaps had better deals with a larger inventory of pre-owned vehicles but I felt they were a bit pushy, I didn’t care for the atmosphere nor could I find what I wanted. . At Holmgren everyone was really helpful and nice, smaller dealership, friendly atmosphere. It probably helped that there was one car I was particularly interested in, and that’s what I bought. The sales representative Tom was very nice explained things clearly and after I had already bought the car helped me the following day with setting up some electronics for the vehicle. A big plus, they like dogs! So my dogs were welcome to come in to for a visit. Overall I would say it was the most positive experience I’ve had buying a car (which is one of my least favorite things to shop for ). All felt easy and seamless.
Ashley Tougas

★★★★★
a month ago
I absolutely love the service team at Holmgren! Every visit reminds me why I keep coming back. Jacob checked me in and was an absolute angel — welcoming, efficient, and kind from the start. Most of my interactions were with Dwyer, and he was spectacular. He went above and beyond to make sure everything was explained clearly and handled smoothly. You can tell he genuinely cares about both the cars and the customers. This was my first time seeing him in the service department and hopefully not the last! They somehow make the experience of spending money painless, which is no small feat! I always leave feeling confident that my car is in the most capable hands. Highly recommend!
Emily Baldovin

★★★★★
2 months ago
Had the best experience at Holmgren Subaru! Tom was phenomenal and made the whole process a breeze. He was easily reachable and kept me informed throughout my whole car buying process, and I ended up with the vehicle of my dreams! Professional and efficient, and made me feel very comfortable. Would recommend to anyone looking to buy a vehicle!!
Emily Keeling

★★★★★
3 months ago
Had a great experience at this dealership! Got there, looked around for a couple minutes and almost immediately Jesus came out to greet us. Answered any questions we had and was straightforward and professional. I ended up going with a 2025 Subaru Crosstrek Premium that had to be driven from another dealer. The process was easy and Jesus was very communicative and helpful throughout all of it. He made sure I had all the features I wanted and sent me any updates or information I needed. Would definitely recommend this dealership to anyone else looking to buy a car.
Philip Brown

★★★★★
3 weeks ago
I didn’t plan to buy my car here. I just wanted to see the newer Foresters as I had an accident which totaled my 2014 Forester. That Forester had saved my life. I was an EMT and most people I daw many who rolled their car on black ice didn’t survive with damage that wasn’t as severe as mine . I have close ties with a friend who has a dealership in VT who would give me “family” pricing. After sitting and talking with Jonathan I knew I could trust him as he was honest and open with me to find the right car for my needs. I decided that if anyone was to get a commission for selling me a car it would be him. I ended up with a new to me 2023 Forester Wilderness pictured below.