Tacoma Subaru

Tula Habb

★★★★★

2 months ago

This place is super friendly. We worked with Blaine and traded in an older Ascent for a newer model. Blaine kept to his promise on a sale agreement, why we gave them 5 stars! Dylan also assisted with the sales and he was very patient with us. Also, their service team is very good. Highly recommend this dealership and we will be referring friends and family members here.

Don Dowdle

★★★★★

3 weeks ago

Maddy was great! He was very personable and greeted us enthusiastically when we arrived. Maddy was also very knowledgeable about Subaru and the safety features offered. Maddy made our experience very pleasant. Eric also handled the finance pieces very well. He was very professional and knowledgeable. We had a great experience at Tacoma Subaru!

Elle

★★★★★

3 months ago

Got the pleasure working with Nolan to purchase my first car! He told us he was the new guy but he knew all the answers and was fun to work with. He was super helpful and informative, he even held up against my intense father. He has a great sense of humor and kept the conversation fun and helped me understand all the specs of the car. Couldn’t thank him enough, I am absolutely in love with my car. Thank you Nolan!!

Michelle Morris

★★★★★

3 weeks ago

We had a really positive experience working with Maddy when buying our car this week. He was patient, straightforward, and never made us feel pressured. He took the time to answer our questions and made the process smooth from start to finish. Buying a car can be stressful, but this felt easy. Would definitely recommend working with him.

Alex

★★★★★

a month ago

Purchased a used Subaru Outback 2018 back in October 2025. The process was smooth to trade in my vehicle and both sales associates (TR & Will) were friendly and helpful. They were both able to understand my needs and patience as I wiegh my options. Initially, I was looking at the new Outbacks, however due to my own near term financial goals, they both understood that maybe a new vehicle was not my best option. Instead of pushing me towards one option, they provided me time and multiple options, and I did not feel rushed. I appreciated not being coerced into the extended warranty coverage. I was provided concise information about each coverage and felt I could make the decision for myself and know the risks. The vehicle is used and has wear and tear, however the associates were quick to get me information on the maintenence performed before the sale and additional history. Off the lot, I had a TPMS light turn on and they were easy to contact to see about the fix. They asked fair questions and then honored the repair. The express service team are very friendly and helpful as well.

The First Empire Properties LLC

★★★★★

a month ago

We had a great experience working with John Powers. He was very knowledgeable about the Subaru we purchased and took the time to explain everything clearly. He extended his help beyond just the sale and made sure all our questions were answered. His communication was excellent throughout the entire process. We are impressed with the service as always and truly appreciate his professionalism. Highly recommend!

Thanh Vu

★★★★★

2 months ago

Great experience from start to finish at this dealership. Friendly staff, fair pricing after negotiation, straightforward and no pressure at any point. The entire process—from test drive to paperwork—was smooth and efficient. I’m very happy with my purchase - Forester. This was one of the easiest and most stress-free car-buying experiences I’ve had. Many thanks to Peterson, Eric and the entire team.

Cory Newton

★★★☆☆

3 weeks ago

My wife and I drove a 2011 and 2013 and they were coming to the end of their lifespan. Last week I was getting an Oil change next door and came over to look at stock. It was cold and rainy, yet I was met with a friendly smile from TR. One of my biggest concerns was being able to fit in the vehicles. TR laughed and said he could show me better than he could tell me. He introduced me to both the forester and Outback, both great cars! TR was on such a roll I said let me go next door to grab my wife so we can test drive. The test drive was informative and judgement free. Remember, I’m not used to the new technology and he broke it down Barney style. The wife and I were full of smiles and ready to go over the numbers. When the finance manager came out, this cloud almost immediately came over the deal. As he discussed numbers I was truly thinking about all the safety features I was just exposed to and was coming up with discussion points for the wife for later that night as we would need to sleep on making a 40k plus purchase. I asked the finance manager to take the documents with me which he immediately denied. He said “if I give you this document you will take it and try to get a $100 of at another dealer.” I responded “people really do that” there was an immediate “yes.” I knew I wouldn’t be coming back there but would be buying a Subaru. A couple of days later when TR called to follow up, It was hard explaining to TR that I went somewhere else to get my vehicle because of that finance manager. TR straight up said “Hey, I’m just glad you got a vehicle that was right for your family. That’s all that matters.” TR it was a pleasure working with you and when I share my experience of purchasing my car I emphasize how much work you put in. Sending all the blessings your way!

Joshua Wright

★★★★★

3 months ago

Working with Will Kay was awesome. He's very knowledgeable, and made the purchase of my new Outback easy and exciting. I visited six different dealerships, as I was unsure of which AWD I would drive away with, and Will's professionalism stood out well-above the rest. He seemed the most engaged in conversation, and even through all of my questioning, I did not feel like a burden. I was surprised, and honestly a little relieved, that he was willing and eager to answer my son's completely unrelated questions. It definitely helped that the Outback was the most comfortable AWD to ride in (and checked all of my familiy's boxes), but I don't think I would have committed to purchasing a Subaru if Will wasn't my salesperson. 10/10 for the experience, I recommend this dealership to others.

Michelle G

★★★★★

a month ago

I have purchased 3 cars from this dealership. Dennis Cox is a stand up guy and I really appreciate the level of customer service I get from him. I also would like to point out Dustin, Jared and Crystal. Buying new cars is such an awful back and forth experience, it gives me so much anxiety and frustration. This experience was fabulous and I really want to highlight that. Even though I had my pre-approval from BECU, Dennis/Dustin were able to get my interest rate down additional .7% without pulling my credit a million times leading to mass annoyance by lenders trying to call and hassle me. I am also very appreciative of quick text and email reply’s. Not fond of video emails and or playing phone tag with salesmen/women who don’t use those routes of communication. It’s 2026, and it’s time to not let this process go weeks on end and more than 2 hours sitting at the dealership. I ran into an issue with my crossbars, coming from an Outback where they are built in. The flush rails in the new Forester are not my favorite. As you can see from my boat that I carry, I needed something higher and more stable. I didn’t get much help from service or parts (resulting in 3 phone calls and 3 visits back) no one seemed to know what to do. But Dennis came in and helped. I was able to show pictures and explain to him and Jared what I needed them to hold. They took back the incorrect ones and installed the higher profile more stable Thule bars.Jared figured it out and put them on for me. This canoe is super expensive and it’s scary driving around with this on my car. It just wasn’t working like it did with my Outback and it was affecting the integrity of my canoe. I was starting to regret the Touring Forester. But NOW it’s perfect! Customer service goes along way with me coming from a service industry, so thanks everyone.

Jeff Kassman

★★★★★

Edited 3 weeks ago

The Tacoma Subaru crew was amazing in helping us decide between the Outback and the Forester. Will Kay and Charles Laumatia were extremely helpful and patient with us, and ultimately helped us find my wife's dream car the 2026 outback touring. Could not recommend this place enough!

Becky Kassman

★★★★★

3 weeks ago

Thank you to Charles Laumatia and Will Kay for helping find my perfect car. First time at a Subaru dealership and not knowing much about them, they took the time and helped me and my husband compare the Outback and Forester. we end up buying a 2026 Outback touring. Your sales and finance made the transaction hassle free. Love my new Subaru!

Richard Maser

★★★★★

a month ago

Very friendly and honest staff. Best auto purchase experience I have had. Request Stephen Hammes, he will take good care of you.

Stephanie Oz

★★★★★

a month ago

Great experience! I bought a certified pre-owned Ascent, and we were in and out of there in 2.5 hours, including test drive. Way less time than every other car-buying experience I've had. Will Kay was my salesman, and he did a great job explaining everything and walking us through the process and options. Very nice guy, and went above and beyond to answer all of our questions.

Angela Solares

★★★★☆

5 months ago

My boyfriend and I traded in our ford focus and leased a new 2025 Crosstrek with the help of Crystal! She was amazing although 3 days new she was able to navigate us through the whole process and I’m so grateful because we ended up with exactly what we wanted! ONLY thing, I wish they would’ve told us is that the car already came with a ceramic coating ( we were told we had to make an appt in a couple weeks for it to be done) therefore we wouldn’t have bought the “upkeep” package as it was pretty pricey and didn’t really need it so now we’re kinda stuck with it but other than that everything was pretty smooth. Thank you Crystal and Subaru team. (:

Denny Coughlin

★★★★★

a month ago

My wife and I went to Tacoma Subaru after seeing an advertisement on Marketplace for a 2025 Touring Forester, posted by salesperson Charles Lama. Upon arriving, we initially delt with salesperson TR because Charles was not available. TR did great and just couldn't get the deal we were looking for thru the sales manager. We actually returned a couple of days later willing to compromise on their selling price by meeting in the middle. We met with Charles who took our new proposal to the sales manager who signed off on it. Charles and TR are really nice people to work with, they are very knowledgeable, personable and we appreciated their efforts to get us the car we wanted. During the actual purchase and signing of the documents, we didn't appreciate the pressure from the finance manager to sign up for the different protection packages for the car. The best package raised the monthly payment by almost $50 a month. After much discussion, we finally had to tell him that we were not interested in any extended protection plan. There was a definite change in his demeanor. We did get through it and are very happy with the car and the purchase.

Lori

★★★★★

a month ago

Mike McGinnis was kind to the 2 old women looking for a new Subaru ...and most importantly, very knowledgeable. And we do love our new 2026 Forester. Feels safe and solid and easy to handle on the road along with great safety features. Thanks😹🌺