About Business
Auto Color, Inc. is a leading Car Repair specialist serving the Madison, WI, Madison area. They provide a wide variety of solutions, including Auto body shop, Auto dent removal service, Auto repair shop, and other Car Repair tasks. Boasting a solid 4.5/5 rating from 105 verified reviews, their reputation precedes them. As a locally-owned business in Madison, WI, they are deeply committed to providing honest and reliable Car Repair support to their neighbors. If you are in need of Car Repair assistance, we invite you to reach out to them today or visit their location in Madison, WI.
Google Reviews
C C

★★★★★
6 months ago
Awesome work, fast and great price on paint less dent removal, thanks guys.
Lori Spatola

★★★★★
3 years ago
I had an interior/exterior detail. My Highlander looked and smelled like new! Joe was super friendly and Gary went out of his way to meet me on Saturday morning for pick up. I work second shift so getting to them during business hours wasn't possible. They went above and beyond! I highly recommend this location.
Alex F

★★★★★
9 years ago
When I got my car used, it was pretty good aside from a few problems. The pain problem was the back bumper which I had fixed at another body shop for $850. After that, all that was left were a scuff on the hood and the trunk which I cam here to get fixed. Once I got it back, it looked better than most of the rest of my car and it was only $90. The owner is very nice and does a great job for a low price. He's also very honest. Up front he told us what he was planning on doing, what possible problems could arise, and how likely it was that it would cost a lot more to fix.
Jason Swartz

★★★★★
11 months ago
I honestly cannot believe that they did what they did for $240. My bumper looks brand new. Loved everything about this place, I would highly recommend them to anyone.
Tammy Schmieden

★★★★★
10 years ago
Auto Color did a great job detailing my car and repairing a number of small scratches in my door and bumper. I appreciated the helpful attitude in the way they explained the different choices I had for the paint repairs. I never knew there were those options. They kept to their budget and my car was done on time. I have already recommended Auto Color to friends.
Travis Gavinski

★★★★★
2 years ago
I have been going to Auto color for 15+ years and Joe has always been phenomenal. The quality, the speed and reliability of the work has always exceeded expectations. If you have a minor fender, bender, need to touch up, or need dent repair, Auto Color is the place!
Luke D

★★★★★
7 years ago
Definitely would recommend this place to friends and family. Owner is upfront about cost and what is remedies are possible for any scratches, dings, dents, upholstery work. I took my 06' sedan that has was in good condition overall but had a handful of dings, dents and a tear in the back door arm rest. Had an initial visit a few weeks ago and met with the owner and we took a look around my vehicle. Right from the get go he explained what touch ups could be done and areas that were slightly damaged that I didn't notice. We talked about an overall price at different round numbers and what was possible. After taking the car in yesterday my expectations were blown out of the water. The car looked great and the work around the car looked great. The upholstery was tricky because it was on the corner of the armrest between the upholstery and a piece of trim. They did a great job and would go back in the future. Thank you Auto Color!
Shamany Wallace

★★★★★
a year ago
Joe was more than helpful and extremely nice even though he couldn't fix the problem with my car as the damage was too much. He went out of his way to give me recommendations even though he did not have to. I am very grateful! He has earned my loyalty!
Ross Mischnick

★★★★★
3 years ago
Really great experience with Auto-Color. I had a few problem areas on my Honda that I wanted fixed, and they offered a highly competitive price and delivered with quality work. They even fixed a few hood paint chips, that I didn’t ask for, and I really appreciate it! Great people to work, quick work, and excellent attention to detail. Will come back when I inevitably break something else!
Ann Aswegan

★★★★★
3 years ago
As I was backing out of our driveway, I swiped the side of the service truck that was parked there. I dented the back portion of my car and a nearby section of the bumper, and had several drag marks of white paint in that area. I received an estimate of over $2,000 from the Zimbrick shop, due to the fact that the paint color of my 2016 model was no longer available, so they would have to replace two large sections of the auto body. I talked to my friends and neighbors for referrals and two of them recommended Auto Color on Stoughton Rd. I drove over there without an appointment and after a short wait, an assessment of the damage was completed and Joe carefully explained my options and their related costs.Three weeks later, I brought my car in and the next day, I couldn't believe my eyes!! The color match was impeccable, the dents had completely vanished, and the bill was $685!! From then on, Auto Color has been my go to place whenever my car needs some TLC.
Rebecca Weichman

★★
☆☆☆
2 years ago
I am usually not the type to write a negative review, but I could not be more disappointed by the work Auto Color, Inc. did. I brought my car in for paintless dent repair, only to be told after the work was "done" that they could not get the dent out. I ended up paying nearly $100 for a dab of paint, with the explanation that it was their minimum charge and there were actually 60-90 minutes worth of work involved. For a dime-sized ding. Had they contacted me upon realizing they couldn't remove the dent, I would have brought my car elsewhere. The only reason this isn't one star is because the manager did seem apologetic, but I would not recommend them and I will not be back.
Ben “BenFromMaine”

★★★★★
3 years ago
Before and after. Old guy brushed my trunk and side case. Reasonable fix and looks great!! Thank you Auto Color. 2013 Honda Goldwing
Nicole Kime

★
☆☆☆☆
8 months ago
Didn't repair my car in the one day as agreed (it just sat in their lot all day, from my 8 AM drop-off). Also didn't bother to call and let me know. Total hassle to not have my car fixed.
Kieu Vu

★★★★★
2 years ago
I pass by Auto Color frequently, decided to stop in one day to get estimate (without an appointment) on repairing a small section of the front of my hood since there was a dent and small paint chip which could not be touched up. Joe was very nice, assessed the damages and gave me a couple of options on what he could do. To my surprise, it wasn't expensive at all, I thought for sure it would be way more, given the special paint on my vehicle. I scheduled the appointment for a couple of weeks later. They did a fabulous job with the repair, can't even tell there was paint removed, everything blended in nicely. I asked them to add a service, touching up a couple spots on the side of my doors and that was done as well, with minimal cost. Looks better than me doing it myself. I highly recommend!!
steve gardner

★★★★★
a year ago
I'm giving a 5 star review as I've used them before and have been satisfied, but I am not completely happy with my last repair. I ran over something on the highway that had a bungee type cord attached that basically was imbedded in my left rear tire. I had the tire repaired at my auto repair shop. I came to Auto Color to make the associated repairs to the body of my vehicle. There were rubber marks on the body and a couple of holes in the back bumper. I told Joe that I did not want to file for insurance and he said that was fine and gave me a quote. The quoted price seemed fair and I told Joe to proceed. When I picked up the vehicle one of the holes that had been patched was clearly visible and I was expecting the hole to be gone and just like knew. When I asked Joe about this he said he could have given me a quote for a new bumper and then it would be new. My issue is that Joe could have given me a couple options here but he did not. My presumption is that the bumper would look brand new. Should Joe have told me that the hole would not be completely filled?
Nicholas Traxler

★★★★★
8 months ago
Another one of the cherished small businesses on the east side of town that operates more like a small-town shop than a big-town business; fair prices, honest appraisals, and quick work. Joe and his team are the ones to work with when you need body work done! I'll be back whenever my car needs work in the future.
Abbey Geurink

★★★★★
a year ago
I recently had an outstanding experience with Auto Color after a mishap left my vehicle with a dent and scratch. From the moment I reached out to him, Joe demonstrated professionalism and a commitment to customer satisfaction. What stood out to me was not just his technical expertise but also the efficiency with which he operated. He managed to repair the dent and scratch on my vehicle in a short period of time, minimizing the inconvenience to me and getting me back on the road faster than I had anticipated. The quality of the work was top-notch. The finish matches the original paint perfectly. Beyond the repair work, what really sets Auto Color apart is their pricing. It was incredibly competitive, offering unbeatable value for the results. I was impressed by the transparency and fairness in their pricing. Given my experience, I recommend Auto Color to anyone in need of vehicle repairs. Their combination of skilled workmanship, swift service, and fair pricing is rare to find and truly sets them apart. Auto Color is the place to go for high-quality service at a price that can't be beaten.
Matthew Gillette

★★★★★
6 years ago
They did amazing work on a dent/scratch on my rocker panel. It is like it never happened! Price was also the lowest of anyone in the area. I can't recommend them enough.
Ken Gusner

★★★★★
11 months ago
Auto Color did an EXCELLENT job on my car. Joe was great to work with. He knows the business and was very friendly. And I thought his price was very fair. I was shocked when I looked at my car after the repair and could not notice where it had been damaged. I hope I won't need their services in the future, but if I do, Auto Color is where I will go. THANK YOU, JOE.
Serena Luo

★★★★★
3 months ago
Joe was lovely to work with throughout the whole process of getting some scratches and denting fixed. The pricing was the best in area and work was completed by the agreed time. Really happy with the quality of the fix!